Problem. Proof. Consequence. – The Three Cups of Coffee Method.

This mantra strips away noise, and prevents embarrassing “truth bombs” nobody asked for. It turns endless debates into focused collaboration and makes selling change almost effortless.

Why does it work? First of all, it’s brutally simple. Under stress, anyone can re-member it—no matter how much adrenaline is flooding your veins.

But it’s not just simplicity.

I’ve seen it transform the approach of nearly everyone I coach. Why? Because those three words—problem, proof, consequence—force you to hold a mirror up to yourself. It sharpens your thinking. It forces you to pause, map the terrain, and make sure your grand plan for world domination isn’t built on quicksand.

It all starts with a pause.

Problem – Have you dug deep enough to find the real issue, not just symptoms?

Proof – Can you back it up with evidence, or is it just your hunch?

Consequence – Does it matter if nothing changes? If not, let it go.